Specialists are awesome. I know many and they are all very nice people. Some of my best friends are specialists. They are also very talented in their specific areas of expertise. To achieve success you need specialists. I also have a specialty. My specialty is being a generalist.
“Whoa!”, you say. “Is that supposed to be a clever oxymoron?”
Nope. Someone has to understand how all the pieces fit together. Someone has to be able to capture and articulate the business goals that initiated the project. Someone needs to translate those business goals into actionable requirements. And someone needs to make sure that all the other specialists are applying their considerable talents to achieve the same definition of project success. That’s my specialty – I apply a broad knowledge base, acquired from years of experience in a wide range of areas, to develop solutions that meet the needs of business.
Take this site for example. The fact that you are reading this proves that I have the expertise to reach my target audience. That you got this far tells me that both the messaging and the technology at least meet your expectations. Now consider all of the bits and pieces – Strategy, User Experience, Creative, Development – all executed by one man with a broad range of skills and the expertise to combine those skills to help meet the strategic goal of employment.