Biography
I have been a commercial and
fine art photographer for over
17 years. After graduating from
college, I was hired as a staff
photographer for Superstock,
a photo stock agency. I worked
with Superstock for several
years shooting both advertising
and editorial assignments as
well as stock.
In 1994 I opened my own business.
My shooting experience ranges
from advertising shoots on a
Colorado peak at 14,000 feet
in a blizzard to aerial photography
of New York City aboard the
Fuji blimp to placid pinhole
images of the Washington Monument
at sunrise. I can’t say
that I’ve done it all,
but I’m working on it.
I
also work as a freelance graphic
designer and art director on
many campaigns for a variety
of advertising and marcom agencies.
My experience in this field
allows me a view beyond the
purely photographic needs of
a project to see the bigger
picture and to apply that view
to creating photographs that
communicate the requisite message.
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Professional
Philosophy
I am a photographer, art director
and graphic designer but first
and foremost I am a communicator.
At the most fundamental level,
our job is to use our talents
to communicate a message, whether
in a magazine article or a double
truck ad. Pretty pictures that
do not communicate are just
pretty pictures. Pictures that
combine professional creativity,
honed technical acumen and focused
attention to their purpose are
photographs. Photographs sell
products.
As
a photographer, my goal is to
approach each project as a member
of the creative team. I will
ask you a lot of questions,
get you to email me your copy,
request to see your layouts,
etc. I will immerse myself into
the project as much as possible
to ensure that the images you
get are the photographs that
communicate the message that
the project requires.
Oh
yeah...and I have a lot of fun
doing it!
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