Strategic Digital Experience Leader

Strategic Digital Experience Leader
6074 Palladium Court, #102 - Alexandria, VA 22315
rick@ricklee.com - (202) 549-9087

Strategic, decisive and results-driven leader. Over 25 years of digital media experience as a digital customer experience professional executing complete range of interactive solutions from eCommerce to data discovery applications to online advertising and social media. Outstanding talents in all aspects of strategic customer-centric solutions. Strong understanding of technology and its application in the business environment.

Government client's include: Recovery.gov, Missile Defense Agency, Office of Personnel Management, America's Veteran, National Institutes of Health, NavAir, Air Force, Internal Revenue Service and several agencies within the Intelligence community.

Commercial brands include: Rosetta Stone, BestBuy, Harvard Business Review, Harvard Business Publishing, NAPA, Fitch Ratings, Walmart, Earthlink, Coors Brewing Company, Sun Microsystems, and many others.

Work Experience

Principal Experience Architect
RealDecoy
Washington, DC
July 2011 to Present

Principal Experience Architect for RealDecoy, an international technology consulting firm specializing in Oracle Commerce and Endeca implementations for clients such as NAPA Auto Parts, Harvard Business Review, Fitch Ratings, David's Bridal, Home Depot, Sears, LandsEnd and American Greetings.

Engage and assist C-Level corporate leadership to define and codify business goals and translate those goals into actionable requirements.

Manage complete lifecycle projects to ensure that development efforts align with and fulfill business requirements.

Customer Experience consultant helping clients develop and manage omni-channel digital experiences including websites, mobile, in-store digital and other digital channels.

Manage a team consisting of business analysts, user experience architects, interaction designers, art directors, copywriters, graphic designers, production artists, and developers.

Participate as a key member of the sales team, developing strategies and materials for pitch presentations and presented as the user and creative experience expert for the sales organization.

Author and publish a variety of professional white papers covering topics such as eCommerce and Customer Experience.

Mentor team members in career development and professional growth.

Member of the internal Customer Experience Core team, which is responsible for RealDecoy's customer experience strategy, policies and procedures.

Develop structure, policies, procedures, and process.

Develop product and service offerings to serve RealDecoy's client base.

Specialization in Oracle Commerce, Oracle Endeca, and Oracle Information Discovery.

Web and Systems Manager
US Department of Energy; Office of Weatherization and Interoffice Program
Washington, DC
May 2010 to June 2011

Web and Systems manager for the Office of Weatherization and Interoffice Programs(OWIP) of the Office of Energy Efficiency and Renewable Energy. OWIP's three programs administered ~$11.3 Billion in support of the American Recovery and Reinvestment Act of 2009 through grants, technical assistance, and digital information tools.

Managed vendor relationships and requirements for the development and enhancement of a grants management system administering to >2500 grantees, project officers and HQ management personnel reporting and monitoring on approximately $11.3 billion dollars in grant spending.

Researched and developed systems and processes to increase the efficiency and efficacy of OWIP's three
primary programs.

Served as the voice of the program for all technology related issues and requirements.

Managed all digital media for OWIP including website, digital content and multimedia.

Served as emerging technologies subject matter expert.

Developed structure, policies, procedures, and process.

Responsible for user experience and usability of software and website products.

Creative Director
TMP Government
Washington, DC
September 2007 to May 2010

Served as creative and technical leader for TMP Government, an international recruitment and government outreach/advertising agency serving clients including BestBuy, Walmart, UPS, Missile Defense Agency, Recovery.gov, Office of Personnel Management, America's Veteran, National Institutes of Health, NavAir, Air Force, Internal Revenue Service and several agencies within the Intelligence community.

Responsible for user experience and usability across all media including websites, mobile websites, online advertising.

Managed a team consisting of information architects, usability specialists, art directors, copywriters, graphic designers, and developers.

Participated as a key member of the sales team, developing strategies and materials for pitch presentations.

Presented as a subject matter expert to a variety of conferences as well as company-sponsored events.

Authored and published a variety of professional white papers covering topics such as usability and mobile marketing.

Senior Product Designer
Rosetta Stone
Arlington, VA
March 2007 to August 2007

Managed and directed all digital creative efforts for a global, direct-to-consumer and business-to-business language learning software company.

Lead product manager responsible for user experience, information architecture, usability and design.

Responsible for the direction of all Flash development including marketing and product demonstrations as well as point-of-purchase multimedia sales presentations.

Collaborated with internal teams and external vendors on all online advertising initiatives.

Developed and deployed process for stakeholder interactions with Website including creative process documentation and business requirements gathering.

Analyzed user behavior and issued business recommendations based on web metrics.

Collaborated with internal teams to localize online presence in 12 international markets.

Creative Director
Form Creative
Jacksonville, FL
March 2001 to March 2007

Responsibilities
Established and staffed Form Creative, a marketing and advertising creative firm serving clients such as Comprehensive Health Services, Coors Brewing Company, EarthLink, and the Jacksonville Symphony Orchestra.

Managed a team consisting of on-staff and freelance information architects, usability specialists, art directors, copywriters, graphic designers, and production artists.

Directed and managed all elements of online customer experience development including information architecture and usability.

Directed and engaged in all aspects of creative development for print, direct mail, outdoor, radio, and interactive advertising, as well as collateral, Web site, and brand identity development.

Determined the overall direction and tone for client marketing initiatives.

Responsible for all aspects of client relations including sales presentation and pitch presentations.

Collaborated with clients and internal teams to develop project budgets, timelines and project plans.

Implemented Search Engine Optimization (SEO) programs including site optimization, SEO marketing strategy, media planning/purchase, maintenance, metrics tracking and analysis.

Developed and executed Micro-sites, email campaigns and integrated web fulfillment initiatives.

Mentored both visual artists and copywriters in career development and professional growth.

Participated in developing and executing media purchasing strategies.

Developed structure, policies, procedures, and process.

Developed and maintained strategic alliance program.

Creative Director
L7, Inc.
Denver, CO
March 2000 to March 2001

Staffed, and managed L7 Creative Services (a division of L7 IT Development) serving clients such as Avido Systems, DNA Sciences, Iron Planet, and WebMD.

Managed a team of information architects, usability specialists, art directors, copywriters, graphic designers, and production/HTML programmers in a distributed, virtual environment.

Directed and managed all elements of online User Experience development including information architecture and human factors/usability.

Responsible for the overall feel and tone of client marketing initiatives as well as the marketing efforts of the L7, Inc organization.

Developed project budgets, timelines and project plans.

Formulated creative strategy and executed targeted interactive initiatives.

Developed structure, policies, procedures, and process for L7 Creative.

Responsible for front end product management: definition of business requirements, site strategy, Internet marketing initiatives, and alignment of media and functionality with strategic goals.

Responsible for user experience success for all client projects including creative, information architecture, usability, and front end aspects of features and functionality.

Worked closely with technical team to insure that Web applications fulfill marketing requirements.

Responsible for all aspects of program management on both front and back end.

Member of the L7 Process, Infrastructure, and New Technologies review teams.

Heavily involved in sales for L7 as the front end "expert".

Interactive Media Director
Baum Arensmeier & Talent (BA&T), Advertising Agency
Denver, CO
March 1999 to March 2000

Art Director
Hammond Creative, Creative Services Company
Denver, CO
January 1998 to March 1999

Designer/Photographer
Rick Lee Imaging & Design
Jacksonville, FL
1989 to 1998

Staff Photographer
Rick Lee Imaging & Design
New York, NY
1989 to 1993

Education

BS in Communications Media
Indiana University of Pennsylvania -
Indiana, PA
Skills

Axure
Adobe Creative Suite (Photoshop)
Adobe Illustrator
Adobe Dreamweaver
Adobe Premiere
Oracle Commerce
Oracle Endeca Experience Manager
Endeca
SOLR
Drupal
Wordpress
Ingeniux CMS

Links
http://www.linkedin.com/in/rickleerd/

Publications

Oracle Endeca Integration with ATG Web Commerce for Better UX & CX
https://www.realdecoy.com/world/oracle-endeca-integration-atg-web-commer...
June 4, 2014
For mid-market or enterprise retailers with legacy ATG Web Commerce or an Oracle Endeca product with Page Builder, this whitepaper details an incremental upgrade path that is as affordable and painless as possible.

Indoor Mapping: Conquering retail’s last frontier
https://www.realdecoy.com/world/indoor-mapping/
August 10, 2014
Learn how Indoor Mapping technology could serve as the missing link to track consumers across all the digital and human touch points in your business that lie between their desire to buy and their final purchase.

Additional Information

Member of award winning teams recognized most recently by:
o Webby Awards
o Ad Club of Metropolitan Washington
o National Association of Government Communicators
o Creative Excellence Awards Awarded by Recruitment Marketplace
o The Art Director’s Club of Denver
o The Denver Ad Show
o The Public Relations Society of America’s Silver Anvil Award (National, 2 awards)
o The Public Relations Society of America DC Chapter’s Thoth Award (Regional, 2 awards)

Proficient in 508 (accessibility) compliant design requirements.

Please visit my LinkedIn profile for more information. (http://www.linkedin.com/in/rickleerd/)
You can also call 202-549-9087 with any inquiries you may have.